10 SEO Techniques That Can Be Used In the Real World

10 SEO Techniques That Can Be Used In the Real World Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!10 SEO Techniques That Can Be Used In the Real WorldUpdated On 18/05/2014Author : Kristian UrosevicTopic : SEOShort URL : http://hbb.me/1kdE4vS CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogFor the internet savvy, its all about data, data, data. We want to know how many visitors are viewing our pages, and what theyre reading, where they came from, why they left, whether they converted, and if not, why they left the site prematurely. The irony of our obsession with recording these metrics is that theyve been around for a very long time, and theyre even more powerful when being conducted in real life business settings.The following is a list of 10 common SEO practices and how theyre applicable to business in the physical realm.10 SEO techniques that can be performed in a real-world setting:Targeted TrafficTechnique 1: Surround your own business with other similar but uncompetitive bu sinessesThis is perhaps one of the most common missteps a business can make when setting foot on a physical property. Consider a shopping center in which all of the businesses are selling high quality expensive Persian rugs. The differences between the rugs are negligible and the customer wouldnt have any real reason not to shop at one store versus another, aside from customer service of course. Alternatively, if the shopping center is only filled with home supplies stores, and your store sells rugs, then youre going to get a lot of highly targeted traffic to your store just based on sheer geography. This is exactly why business property developers create entire communities of medical business spaces, for example.Technique 2: Do real-life link buildingIf youre in need of targeted traffic, consider going to a similar but uncompetitive business located nearby, tell them about your business, and get them on board with the product youre selling. Offer a pseudo-partnership with them by d irecting your customers to them in exchange for them doing the same for you. By partnering, you can offer a special affiliate sale price of an entire living room decoration set by selling them a rug, and then sending them to your partner for the rest of the decorations, thus strengthening your partnership and getting a steadier flow of targeted traffic.ConversionTechnique 3: Record your visitors informationJust   because someone has walked through the doors of your business doesnt mean theyre going to buy something. Since this is a undeniable truth about them, its better connect with them in the long term than to simply let them walk out the door if theyre   not satisfied with prices or products. Convert that new visitor into a return visitor by collecting their name and email address and getting them going on a monthly sales newsletter, perhaps. The possibilities are endless.Technique 4: Use funnels to get them to the product they needThink of every encounter with a customer as a f unneled process in which several steps must play out before theyve officially been converted to a paying customer. When they walk in, you do your meet-and-greet in which workflow is explained or implied. Follow up with a keyword analysis. Then hit them with targeted content. Offer additional possibly related content. Then offer them a valuable and competitive price for their selection. Make a sale. Collect their information. This process, believe it or not, is wonderfully executed by the home store Ikea. When you walk in the door, there is a meet-and-greet person with map information and the walls are painted with detailed maps workflows. You can then follow arrows toward the product keywords of your choice. Once there, youre surrounded by additional related products that you might also like to buy. The prices are all organized and transparent in that they are very competitive will other stores, and they make you want to shop there. Finally, you are taken to a checkout line and you r purchase is made. However, they do not do an email signup option at the checkout stand, but they should. One company that does do this is the new Red Box DVD vendors in grocery stores.READ5 Easy Ways To Optimize Your Mobile WebsiteKeywordsTechnique 5: Organize your products via keyword hierarchiesWhen visiting a Target or a Wal-Mart, youre very much expecting to be directed to the area of the store in which your product resides via keywords and headings. If none of those store keywords were hanging above the aisles, youd be very lost, and would waste a lot of extra time, hurting the user experience. If you organize your products in an easy to navigate way, theyre going to be more efficiently navigatable and you will be able to effortlessly make assumptions about other products they may be interested in purchasing.Technique 6: Determine entrance keywordsSome stores benefit from having a sign-in sheet at the front of their business. This allows them to direct the customers to a repr esentative who has special knowledge of a specific product or service, which eliminates a lot of the please hold while I transfer you to someone who knows what theyre talking about situations that sales representatives get themselves stuck in. While a sign-in may not be a viable solution for everyone, every business owner should think of a creative approach to gathering what their needs are as soon as possible.OptimizationTechnique 7: Optimize for speedJust because youre doing custom work doesnt mean your product development should drag on unnecessarily long. If youre selling products, get them to a relevant area quickly, and make sure your product organization isnt confusing. If youre offering a service, be prepared to execute each step in an orderly and efficient way. Make them want to return.Technique 8: Improper syntax can get you penalizedThere are practical reasons why proper syntax needs to be maintained on a website thats because a web crawler expects to see certain element s of your website, and if they arent easily visible, the crawler simply assumes the content isnt there. A customer is, in that sense, exactly like a crawler. If they go to the Persian rug store and walk to the carpet cleaning supplies section, they expect to see those products. If instead they arrive at that section and find that there is yet another arrow to another section of the store, theyll wonder why your SUPPLIES sign wasnt just placed in the correct spot in the first place. This is confusing to people, and a turn off in general when deciding whether or not to give you their money.Quality ControlTechnique 9: Offer a quality control follow-upA product that breaks after a month is very bad. This isnt a bad thing simply because the product is poorly made, but also because your reputation is now on the line. If youre selling something, make yourself available to deal with these issues. If theyve just purchased a service or product for you, give them a card with your name and numb er on it, and tell them to contact you if there are any concerns about the product, WHATSOEVER. This will make a customer very happy.Technique 10: Run experimentsYour first iteration of orderly design may not be the best for your business. Set up a workflow and have someone go through it and rate the experience. Then try alternative work flows and compare the results. Whatever works better should then become the new standard for your business. Continue testing more and more specific metrics until your business is a fine-tuned machine.ConclusionIt may not be obvious, but if youre an SEO person, you have the ability to be an expert business consultant. Dont be afraid to take your analytics knowledge to the real world and use it to improve someones business, or your own. Disorganization and slow workflow are never a good thing, and even the simplest analytics will make that plain to see.This article is written by Kristian Urosevic. He is a web developer located in Southern California a nd the technical director for iDisplay Interactive.